This behavioral shift creates a new visibility challenge. Your content might rank perfectly on Google, but if it's invisible to AI models when they're formulating answers, you're missing an enormous and growing segment of potential traffic. The users who discover information through AI tools never even see your traditional search rankings because they never visit a search results page.
Notably, Supabase’s main website remained accessible in India — but its underlying developer infrastructure did not.
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Added to that are environmental concerns about how the clothes are produced, and the treatment of factory workers who make them.